Website Clinic
I worked as the UI/UX Designer, focusing on creating a clean, elegant, and trustworthy interface aligned with the wellness and aesthetic industry. The design emphasizes visual hierarchy, calming color tones, and intuitive navigation to guide users from information discovery to booking seamlessly, while collaborating with the internal IT team for development handoff.
Define the Problem
The clinic needed to rebuild its digital marketing presence through a website that could effectively represent the brand and provide complete information for potential clients. Existing digital touchpoints were not optimized to showcase services, clinic locations, and booking accessibility, especially for users in Central Jakarta.
The Solution Provided
A website redesign was proposed to strengthen Nurtura’s online marketing by presenting comprehensive clinic information in one platform. The solution includes clear service listings, treatment details, branch information, educational articles, and an online booking feature to improve user accessibility and engagement.
